About Us

Passionately digital for over 20 years.

pixellab. was founded in 1998 - born out of enthusiasm for digital technologies and their potential to fundamentally restage products and ideas.

At a time when founding spirit and courage were the only access points to an industry that was just emerging, Matthias Pfaff, Steffen Krüchten, Thomas Schneck and Tomislav Ankovic established the agency.

Unlike most other agencies, early on we didn't limit ourselves to just designing the shell: we always wanted to perfect the content itself.

Our creative process involves a collaborative, holistic approach that is perfected through ongoing iteration with the client.

Our creative process

Our Creative Process = Analysis, Strategy, Concept, Creation, Implmentation, Support

We combine specialised disciplines such as Computer Generated Imagery (CGI), web technologies and development with our intuition for design and user experience, as well as our twenty years of know-how to create holistic concepts.

This is how we create impressive brand experiences across all touchpoints.

This expertise convinces customers of all sizes and from a wide range of industries, such as BMW, Hornbach, WIPOTEC, Mobotix or Villeroy & Boch.