Project description
At Interpack 2026, Wipotec, one of the world’s leading providers of weighing, inspection and track-and-trace solutions, presented an eye-catching exhibition stand that seamlessly combined technology, innovation and brand identity.
pixellab. supported the project from the initial ideas right through to final implementation and was responsible for numerous design initiatives to ensure a consistent brand identity across all communication channels.
The centrepiece of the display was a 9 × 2.5-metre anamorphic 3D screen, the sort usually seen in New York’s Times Square. For this extraordinary eye-catcher, pixellab. produced specially created 3D content that impressively showcased Wipotec’s innovative strength. The concept was complemented by new animations on X-ray and sensor technology, as well as the targeted refinement of existing visualisations.
Based on a newly developed key visual, pixellab. also designed numerous print materials, trade fair graphics and promotional items to ensure a consistent brand identity across all touchpoints.
