Info

Accessibility and search engine optimization for the website of a regional energy supplier

  • Conception
  • design
  • Accessibility Reinforcement Act (BFSG)
  • Wordpress
  • Frontend development
  • Backend development

Client: Lauer Energiehandel GmbH, St. Wendel :: lauer-energie.de::: 2025

Our services

Concept and implementation of an accessible and search engine optimized website.

Design of the website according to the criteria of the german "Accessibility Strengthening Act" (BFSG).

Accessible implementation based on Wordpress and a custom block theme with real front-end editing.

Minimalist approach with only a few plugins and lots of native Wordpress functionality. As a result, we achieved a better security base and at the same time a great frontend performance with over 90 points in Google Pagespeed Insights. This positive score is an often underestimated additional ranking factor.

To the performance report

Special features

In collaboration with Christa Goede and Kerstin Neubauer, this project was designed from the ground up for accessibility and search engine optimization.

The following essential aspects were worked out to define the character of the website:

  • Clear attitude including local constraints: service-oriented messages with a focus on regional pellet heat for Saarland & Rhineland-Palatinate.
  • Useful instead of just pretty: the price calculator for loose pellets & bagged goods provides up-to-date information, the heating subscription makes it possible to plan expenditure.
  • Product story with substance: Pellet heating systems, storage and cleaning explained in an understandable way.
  • Faces instead of empty phrases: The self-portrayal makes the brand approachable. Real people, real quotes, real attitude.

In line with these goals, we designed and implemented a website that presents these aspects in a clear and easy-to-use way.

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