Info

Visualisation of the Mönchshof brand’s product range

  • 3D Modelling
  • Animation
  • Studio Rendering
  • Simulation
  • Postproduction

Customer: Kulmbacher Brauerei Aktien-Gesellschaft, Kulmbach

Project description

For the cross-media launch of new beer varieties and bottle sizes from the long-established Mönchshof brand, the Kulmbacher Brewery relied on our expertise in CGI and product rendering. The aim: razor-sharp, flexible promotional materials for print, the web and social media, even before the first bottles rolled off the production line.

Our services

  • High-End Packshots:Creation of photorealistic 3D renderings of the new individual bottles and the accompanying beverage crates from various angles designed to maximise promotional impact.
  • CGI & Texturing:Highly detailed digital renderings of glass structures, label finishes and liquids for a completely authentic look.
  • Social Media Content:Production of a dynamic video teaser to provide wide-reaching support for the launch campaign on Instagram, Facebook and other platforms.

Benefits for the customer

In the food and beverage sector in particular, traditional product photographs quickly reach their limits. By using modern 3D product visualisation (CGI), we were able to create perfectly lit pack shots for Mönchshof that are completely free of distracting reflections or production flaws.

An unbeatable advantage for the brewery’s marketing: the digital assets offer maximum flexibility, can be adapted at any time for future campaigns, and ensure a seamless, professional brand presence just in time for the product launch.

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